London, Dublin – May 08, 2017 – Identity confirmation provider HooYu Identify today announced that it has partnered with leading Irish information services provider, Stubbs Gazette, to serve the Irish market with its innovative identity verification service.

Stubbs Gazette serves businesses all over Ireland with credit referencing and debt recovery solutions and was being asked by their clients how they could verify customer identity as a seamless part of the online customer application process. After evaluating a number of online ID verification technology providers, Stubbs Gazette selected HooYu.

Irish firms have traditionally asked customers to provide proof of identity and address by coming in-branch, uploading or emailing their documentation so firms could manually inspect customer documents.

This process was slowing down how quickly financial services firms, mobile networks and professional services firms could on-board and welcome new customers leading to abandonment and inefficiency in the customer acquisition funnel. The new HooYu Identify and Stubbs service uses ID document authentication, facial biometrics, digital footprint analysis from a customer’s online history, identity scoring and PEPs and Sanctions checks to help firms verify customer identity and comply with the Criminal Justice Act 2010.

James Treacy, CEO of Stubbs Gazette said, “Irish firms have come out of the financial crisis looking to build in more robust customer on-boarding processes. By using this service, firms can more successfully protect themselves against fraud and money laundering and speed up the process of identifying, verifying and welcoming their customers.”

David Pope, Director of Marketing at HooYu Identify said, “The HooYu Identify and Stubbs Gazette service transforms firms’ existing manual processes that often take hours or days, and equips Irish firms with a new online process that not only increases the robustness of customer identity verification but will decrease customer abandonment and help get more customers verified and on-boarded”.

HooYu Identify was established as a global identity verification platform to help regulated firms authenticate customer identity at point of online application.

The HooYu Identify service is integrated into a firm’s online application process. HooYu Identify cross-references and analyses data from a person’s digital footprint to confirm their real-world identity. HooYu Identify also extracts and verifies data from ID documents at the same time as authenticating the ID document and conducting a biometric facial check comparing a selfie of the customer with the facial image on their ID document.

HooYu Identify is a global identity confirmation service used not only by businesses that need to check their customers are who they say they are, but also by consumers who want to check another person’s identity before they proceed with an important or sensitive transaction.

HooYu’s approach is to use universal tokens of identity including social media, digital footprints, identity documents and facial biometrics to confirm identity.

HooYu Identify cross-references and analyses data from a person’s digital footprint to confirm their real-world identity. HooYu Identify also extracts and verifies data from ID documents at the same time as authenticating the ID document and conducting a biometric facial check comparing a selfie of the customer with the facial image on their ID document. To find out more, contact Simon.Kelman@HooYu.com