NatWest launches its new digital account opening journey, powered by HooYu Identify
Earlier this year, NatWest launched their new current account opening process in conjunction with HooYu. The new NatWest customer on-boarding journey using HooYu Identify was successfully piloted for nearly a year with over 60,000 customers, with fraudulent applications dropping significantly during that time.
HooYu Identify is a global customer on-boarding platform that helps regulated firms to meet the twin demands of compliance and convenience.
HooYu Identify has been designed to improve the customer experience where new customers have traditionally had to go into a branch to prove their identity or wait to upload identity documents before their account can be opened.
As well as helping regulated firms to increase levels of KYC compliance, HooYu Identify helps to maximise the percentage of customers that can successfully get through KYC.
The HooYu UI gives customers tips and guidance on how to successfully provide proof of identity. Customers can start, pause and come back to their application if they don’t have the correct documentary evidence to hand, helping customers to complete account opening KYC when they are ready.
HooYu Identify blends multiple identity verification technologies such as geo-location, identity document authentication, facial biometrics, digital footprint analysis, traditional identity database checks and identity confidence scoring.
To find out more about how HooYu Identify and how we can help increase KYC compliance and improve account opening conversion rates please email firstname.lastname@example.org.