Leading identity confirmation technology provider HooYu has announced it has partnered with online lottery betting operator Lottomart to provide them with comprehensive identity checks in real time to verify age, address, date of birth for compliance with age verification and AML regulations.

Lottomart invites customers to bet on the outcome of lotteries such as the US Powerball and leading European lotteries and is bringing new ideas to lottery betting and the broader category of jackpot gaming entertainment. One example is their revolutionary ‘Boost’ innovation on the lotto bet slip, which allows players to secure increased chances to win a lottery jackpot for a reduction in prizes.

HooYu was chosen by Lottomart as a UK launch partner above other providers as they have an industry first, unique, identity scoring platform that combines ID document validation, proof of address checks, digital footprint analysis, PEP’s & Sanctions checks and traditional database checks.

Ashley Lang, CEO at Lottomart commented, “HooYu enables us to comply with age verification and money laundering regulations at the same time as offering an easy customer experience. The adoption of HooYu within our customer on-boarding process has helped us to maximize customer on-boarding rates whilst complying with the regulations.” 

David Pope, Marketing Director at HooYu, added, “HooYu Identify enables Lottomart to build a trusted relationship with legitimate customers at every point of the customer’s journey.  As the Lottomart business rapidly grows, HooYu helps them to on-board customers faster and be confident they are meeting their compliance requirements.”