London, – August 29th, 2018 –  HooYu has today launched their new website in a move that will bring both HooYu business products under the HooYu brand name.’s existing data visualisation and investigation tool previously known as Andromeda will be rebranded as HooYu Investigate while the existing identity confirmation service will be rebranded as HooYu Identify.

HooYu Investigate (formally Andromeda) is a unique investigation platform used by investigators to visualise their subject’s connections and to uncover hidden links to associated people, businesses, addresses, email addresses and phone numbers.

HooYu Identify is global identity confirmation platform that verifies identities using a combination of digital footprints, ID document authentication, biometrics and database checks.

David Pope, HooYu Marketing Director commented, “This move to bring our existing products under the HooYu brand will provide better synergy, they are complementary platforms aimed at the same users and organisations. HooYu Identify & HooYu Investigate equip our clients with the ability to seamlessly on-board customers at the front end and then to conduct enhanced due diligence and fraud investigations on a Risk-Based-Approach.”

HooYu Identify launched in 2016 and is now deployed by tier one retail banks, challenger banks, online retailers, online gambling operators and other regulated firms to improve customer on-boarding success rates and prevent money laundering and fraud.

HooYu Investigate is already being used by organisations such as Apple, Ladbrokes and the Department for Education.

Find out more about HooYu Investigate at

Find out more about HooYu Identify at


For more information contact: Simon Kelman / 0207 909 2151 /