Peer-to-peer Confirmation

HooYu Identify gives you the confidence to know that the person you are dealing is who they say they are

A simple and fast way to build trust in the people you are dealing with

From hiring an au pair to selling a car, dealing with people you don’t know comes with inherent risks. HooYu Identify can help reduce those risks in a peer-to-peer environment by democratising identity verification and giving everyone the power to verify an identity. With HooYu Identify you can confirm a person’s identity in real time. We do this without the need to share your sensitive personal information, or have it stored online.

Global Identity Confirmation Service

HooYu helps us add another layer of trust and safety to our marketplace


Our easy and safe to use ID checking service that uses online and social media identity data, ID documents and facial biometric checks to prove that a person is who they say they are. Once HooYu has checked and confirmed an identity, both parties receive an identity report. Then HooYu deletes the data used to make the identity confirmation and will only store or share information you have chosen to provide to the requestor.

If you want to learn more about the HooYu identity trust and safety solutions, please get in touch for a demo.

Learn more about how you can build trust

A unique approach to customer peer to peer verification

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Scoring

HooYu Identity Scoring

HooYu is trusted by the following brands

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HooYu Identify Resources

Winners – The RemTech awards

25th July 2019 / Blog

At HooYu we help a wide range of organisations to make sure that their customers are who they say they so they can safely on-board and start transacting with them. Unsurprisingly many of our clients come from regulated sectors such...

NatWest launches its new digital account opening journey, powered by HooYu Identify

20th June 2019 / Blog

This week NatWest took the covers off their new current account opening process that they have launched in conjunction with HooYu.  The new NatWest customer on-boarding journey using HooYu Identify been successfully piloted with over 60,000 customers so far, with fraudulent applications dropping significantly during...

Business banking cannot be disrupted without digital in onboarding

18th June 2019 / Blog

Most headlines around fintech disruption focus on consumer-facing services, such as digital mobile only banking or money transfer services. Consumer services, after all, resonate with the public—it’s easier to tell a story about a new peer-to-peer money transfer service with consumer branding than a...

Age verification

UK age verification is flawed, and regulators need a technology wake-up call

14th June 2019 / Blog

Age verification isn’t new: we encounter it daily, whether ticking a box to say that we’re over 13 when signing-up to social media platforms or presenting ID if we’re buying alcohol or opting for the gorier or more risqué choices at a cinema. Thanks...

Watch our interview with Mike Moate, CTO of Countingup

11th June 2019 / Blog

We recently sat down with Mike Moate, the CTO of digital challenger bank Countingup, to talk about Countingup, the key challenges they face, and how HooYu helps power their customer on-boarding and Customer Due Diligence process. To find out more...