Know Your Customer

HooYu Identify is a global identity confirmation service designed to help regulated firms comply with KYC regulations

In this age of data breaches, just checking a database is no longer the defence it used to be

As more and more data is available for fraudsters to perpetrate identity theft, traditional approaches to KYC such as database checks, are often now supplemented by other identity technologies such as ID document validation, proof of address matching and digital footprint analysis.

At HooYu, our approach to Customer Due Diligence is to blend multiple identity techniques in a seamless process, enabling MLRO’s to migrate risk, whilst increasing onboarding rates.

Global Identity Confirmation Service

HooYu Identify helps us to comply with money laundering regulations and to prevent fraud


HooYu Identify can be used sequentially after a database identity check or as a primary check where there is no local identity database available.

The HooYu approach to customer due diligence is unique, not only by combining identity verification technologies, but also by generating an identity confidence score by cross-referencing the identity attributes gleaned from the sources used.

If you want to learn more about the HooYu identity confidence score, please get in touch for a demo.

Improve the strength of your Know Your Customer process

A unique approach to Know Your Customer checks

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Score

HooYu Identity Score

Hooyu is trusted by the following brands

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HooYu Identify Resources

Did you miss our webinar on how to reduce KYC abandonment in the gaming industry?

4th May 2018 / Blog

During our recent webinar we discussed how gaming operators from across the world can reduce customer abandonment. We also highlighted the key tactics operators can use to increase KYC KPI’s at the point of registration, deposit or payout. Catch-up and listen...

How your customers’ digital footprints help with KYC compliance

27th September 2016 / Blog

In today’s digital age there’s a new wealth of data ready to be mined, analysed and referenced to help prove customer identity and achieve KYC compliance.  Courtesy of how we all shop, bank, chat, post and meet online, every day...

In an age of data breach, is it time to go beyond traditional database checks to prove customer identity?

17th October 2017 / Blog

Nearly two months after the Equifax data breach, the true extent of data stolen by hackers is emerging. In the meantime at HooYu Identify, we’ve been seeing more of our clients asking to use both the traditional database checks and...

Know Your Customers: verify & accept more customers with HooYu

9th October 2016 / Blog

HooYu Identify has been designed as a unique identity confirmation platform to help financial services brands easily and quickly complete Customer Due Diligence checks.  Our clients tell us that in the UK, they are only able to verify circa 70%...

KYC Remediation – how to effectively reverify the identity of existing customers

5th January 2018 / Blog

In the aftermath of several financial services firms being fined over their AML processes, many companies are turning to HooYu Identify to help them solve the challenge of reverifying their customers. In this blog, we explain how you can effectively...