Fraud Impersonation

HooYu Identify is a global identity confirmation service that looks beyond traditional database checks or ID document validation

Know who you’re dealing with HooYu Identify

Whilst we do offer traditional database checks to our clients, we also provide a higher level of confidence by using additional identity techniques such as digital footprint analysis, facial biometrics, ID document validation and geo-location to help prevent identity impersonation. In today’s age of data breach, just because a customer provides a name and address, a date of birth or an ID document doesn’t guarantee that the customer is who they say they are.

Global Identity Confirmation Service

Identity fraud continues to rise, hitting an all-time high of 174,523 cases in the UK in 2017

CIFAS

The HooYu approach to identity verification helps prevent identity impersonation. Seamlessly combining identity verification technologies, HooYu creates a stronger overall process but we don’t stop there. Then, HooYu Identify generates an identity confidence score by cross-referencing the identity attributes gleaned from the sources used.

If you want to learn more about the HooYu identity confidence score, please get in touch for a demo.

Prevent impersonation and identity theft

A unique approach to Impersonation checks

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Scoring

HooYu Identity Scoring

HooYu is trusted by the following brands

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HooYu Identify Resources

HooYu win Best Presentation at the Compare the Market partnership event.

18th September 2019 / Blog

The HooYu team recently enjoyed a hugely productive and successful day at Compare the Market partnership event. The HooYu team was invited to join the event, with the objective of working alongside the Compare the Market product teams, to “think big” and...

HooYu chosen to join the NICE Actimize X-Sight Marketplace for preventing financial crime

10th September 2019 / Blog

NICE Actimize, the leader in autonomous financial crime management, today announced that they have recruited HooYu to join their financial crime prevention ecosystem designed to assist financial services organisations to evaluate and source new financial crime prevention solutions. Technology providers such as HooYu that...

Betfred smoothes the customer onboarding process after delivering new KYC journey with HooYu

3rd September 2019 / Blog

Leading identity confirmation provider HooYu has partnered with bookmaker Betfred. In late April, Betfred went live with a new customer sign-up journey using the HooYu Identify platform after a review following the new age verification requirements from the UK Gambling Commission.  Betfred already had strong...

On-demand webinar: Onboard FX customers faster with more robust KYC

20th August 2019 / Blog

The biggest challenge FOREX and CFD organisations face is onboarding traders quickly and effectively. Traders don’t want to sign up and then have to email documents and possibly wait up to a week before they can deposit and start trading. HooYu...

Cards on the table – how are gambling operators dealing with Source of Funds?

2nd August 2019 / Blog

Online gambling operators falling foul of AML and responsible gambling requirements seems to be a recurring news item in the press at the moment. In fact, only last week, the UK Gambling Commission handed down a fine in excess of £5 million. A...