Fraud Impersonation

HooYu Identify is a global identity confirmation service that looks beyond traditional database checks or ID document validation

Know who you’re dealing with HooYu Identify

Whilst we do offer traditional database checks to our clients, we also provide a higher level of confidence by using additional identity techniques such as digital footprint analysis, facial biometrics, ID document validation and geo-location to help prevent identity impersonation. In today’s age of data breach, just because a customer provides a name and address, a date of birth or an ID document doesn’t guarantee that the customer is who they say they are.

Global Identity Confirmation Service

Identity fraud continues to rise, hitting an all-time high of 174,523 cases in the UK in 2017


The HooYu approach to identity verification helps prevent identity impersonation. Seamlessly combining identity verification technologies, HooYu creates a stronger overall process but we don’t stop there. Then, HooYu Identify generates an identity confidence score by cross-referencing the identity attributes gleaned from the sources used.

If you want to learn more about the HooYu identity confidence score, please get in touch for a demo.

Prevent impersonation and identity theft

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HooYu Identify Resources

Betfred smoothes the customer onboarding process after delivering new KYC journey with HooYu

25th September 2019 / Blog

Leading identity confirmation provider HooYu has partnered with bookmaker Betfred. In late April, Betfred went live with a new customer sign-up journey using the HooYu Identify platform after a review following the new age verification requirements from the UK Gambling Commission.  Betfred already had strong...

NatWest launches its new digital account opening journey, powered by HooYu Identify

19th September 2019 / Blog

Earlier this year NatWest took the covers off their new current account opening process that they have launched in conjunction with HooYu.  The new NatWest customer on-boarding journey using HooYu Identify was successfully piloted for nearly a year with over...

On-demand webinar: Onboard FX customers faster with more robust KYC

20th August 2019 / Blog

The biggest challenge FOREX and CFD organisations face is onboarding traders quickly and effectively. Traders don’t want to sign up and then have to email documents and possibly wait up to a week before they can deposit and start trading. HooYu...

A guide to the 2019 Age & Identity verification changes to the Gambling Commissions Licence Conditions and Codes of Practice.

14th February 2019 / Blog

How will the 2019 Age & Identity verification changes to the UK Gambling Commission Licence Conditions and Codes of Practice impact player on-boarding? In February 2019 the Gambling Commission published changes to its Licence Conditions and Codes of Practice (LCCP), to...

New report – How Prepaid & Fintech firms are striving to get the balance right between compliance & convenience

15th November 2018 / Blog

HooYu working in collaboration with the Prepaid International Forum (PIF) has released a new report sharing industry stats on how the prepaid fintech sector is approaching KYC regulations. The report addresses the identity fraud challenges faced by the industry how as...