Fraud Impersonation

HooYu Identify is a global identity confirmation service that looks beyond traditional database checks or ID document validation

Know who you’re dealing with HooYu Identify

Whilst we do offer traditional database checks to our clients, we also provide a higher level of confidence by using additional identity techniques such as digital footprint analysis, facial biometrics, ID document validation and geo-location to help prevent identity impersonation.

In today’s age of data breach, just because a customer provides a name and address, a date of birth or an ID document doesn’t guarantee that the customer is who they say they are.

Global Identity Confirmation Service

Identity fraud continues to rise, hitting an all-time high of 174,523 cases in the UK in 2017


The HooYu approach to identity verification helps prevent identity impersonation. Seamlessly combining identity verification technologies, HooYu creates a stronger overall process but we don’t stop there.

Then, HooYu Identify generates an identity confidence score by cross-referencing the identity attributes gleaned from the sources used.

If you want to learn more about the HooYu identity confidence score, please get in touch for a demo.

Prevent impersonation and identity theft

A unique approach to Impersonation checks

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Scoring

HooYu Identity Scoring

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HooYu Identify Resources

As more fake ID documents are sold online is it time to complement ID document validation with new Reg-Tech?

27th June 2018 / Blog

The Daily Mail today is reporting that fake passports using identities stolen from genuine people are being advertised and sold for a few hundred pounds across the internet. An investigative journalist was offered a British passport that bore the name,...

In an age of data breach, is it time to go beyond traditional database checks to prove customer identity?

17th October 2017 / Blog

Nearly two months after the Equifax data breach, the true extent of data stolen by hackers is emerging. In the meantime at HooYu Identify, we’ve been seeing more of our clients asking to use both the traditional database checks and...

News: Money mule cases are on the rise in the UK so how can regulated firms defend against this kind of fraud?

4th December 2017 / Blog

A new study from the UK’s fraud prevention service Cifas, has shown a huge increase in the number of ‘money mule’ cases among young people in the UK. In this blog post we examine the stats behind the Cifas research...

See how HooYu Identify works – Finovate 2018 Live Demo

28th March 2018 / Blog

At the beginning of March, we exhibited and demoed HooYu Identify in front of a crowd of FinTech experts, banking professionals and peer to peer lenders and discussed how HooYu Identify is offering financial services a new approach to identity...

Top tips for landlords on how to spot a fake passport

31st March 2017 / Blog

Figures from our recent study show that a majority of landlords carrying out Right to Rent checks are unable to spot a fake passport. The survey, conducted by Atomik Research, found that 68% of the 1,013 respondents if presented with a...