Customer Onboarding

HooYu Identify is a global identity confirmation service designed to help companies deliver effective customer on-boarding even when database checks are not an option.

Create a smooth digital journey to maximise customer onboarding success rates

When traditional database verification can’t verify an identity, customers are often asked to mail, email, fax or even bring a copy of their ID documentation into a branch. The results? Poor customer experience, customers dropping out, increased cost of customer acquisition and inadequate protection against fraudulent applications. HooYu Identify provides a better way to onboard your customers, to minimise account opening abandonment and provide more effective fraud prevention.

Global Identity Confirmation Service

HooYu Identify has helped us get to launch and create a great digital journey that makes for easy and convenient account opening

Co-Founder Glint – Ben Davies

Our experience of working with financial services and online gaming clients is that up to half of all account applications are abandoned because of inadequate data sources and cumbersome manual ID validation processes. Many different kinds of organisations use HooYu Identify to maximise success in the customer account opening funnel and to reduce account opening abandonment.

HooYu Identify blends a range of identity verification techniques into one service from which our clients pick & choose depending on their needs. This allows them to build their ideal customer on-boarding process balancing the twin objectives of security and convenience.

Get more customer applications across the finishing line

A unique approach to customer identity verification

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Score

HooYu Identity Score

Hooyu is trusted by the following brands

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HooYu Identify Resources

Winners – The RemTech awards

25th July 2019 / Blog

At HooYu we help a wide range of organisations to make sure that their customers are who they say they so they can safely on-board and start transacting with them. Unsurprisingly many of our clients come from regulated sectors such...

NatWest launches its new digital account opening journey, powered by HooYu Identify

20th June 2019 / Blog

This week NatWest took the covers off their new current account opening process that they have launched in conjunction with HooYu.  The new NatWest customer on-boarding journey using HooYu Identify been successfully piloted with over 60,000 customers so far, with fraudulent applications dropping significantly during...

Business banking cannot be disrupted without digital in onboarding

18th June 2019 / Blog

Most headlines around fintech disruption focus on consumer-facing services, such as digital mobile only banking or money transfer services. Consumer services, after all, resonate with the public—it’s easier to tell a story about a new peer-to-peer money transfer service with consumer branding than a...

Age verification

UK age verification is flawed, and regulators need a technology wake-up call

14th June 2019 / Blog

Age verification isn’t new: we encounter it daily, whether ticking a box to say that we’re over 13 when signing-up to social media platforms or presenting ID if we’re buying alcohol or opting for the gorier or more risqué choices at a cinema. Thanks...

Watch our interview with Mike Moate, CTO of Countingup

11th June 2019 / Blog

We recently sat down with Mike Moate, the CTO of digital challenger bank Countingup, to talk about Countingup, the key challenges they face, and how HooYu helps power their customer on-boarding and Customer Due Diligence process. To find out more...