Customer Onboarding

HooYu Identify is a global identity confirmation service designed to help companies deliver effective customer onboarding even when database checks are not an option.

Create a smooth digital journey to maximise customer onboarding success rates

When traditional database verification can’t verify an identity, customers are often asked to mail, email, fax or even bring a copy of their ID documentation into a branch. The results? Poor customer experience, customers dropping out, increased cost of customer acquisition and inadequate protection against fraudulent applications. HooYu Identify provides a better way to onboard your customers, to minimise account opening abandonment and provide more effective fraud prevention.

Global Identity Confirmation Service

HooYu Identify has helped us get to launch and create a great digital journey that makes for easy and convenient account opening

Co-Founder Glint – Ben Davies

Our experience of working with financial services and online gaming clients is that up to half of all account applications are abandoned because of inadequate data sources and cumbersome manual ID validation processes. Many different kinds of organisations use HooYu Identify to maximise success in the customer account opening funnel and to reduce account opening abandonment.

HooYu Identify blends a range of identity verification techniques into one service from which our clients pick & choose depending on their needs. This allows them to build their ideal customer onboarding process balancing the twin objectives of security and convenience.

Get more customer applications across the finishing line

A unique approach to customer identity verification

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Score

HooYu Identity Score

Hooyu is trusted by the following brands

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HooYu Identify Resources

GiG signs deal with HooYu to smooth KYC at all points of the customer lifecycle

5th October 2019 / Blog

Leading identity confirmation provider HooYu has signed a deal with leading iGaming operator and technology provider, Gaming Innovation Group (GiG) to help smooth KYC at all points of the customer lifecycle. GiG offer a range of technology and platform solutions to igaming operators as well as...

Betfred smoothes the customer onboarding process after delivering new KYC journey with HooYu

25th September 2019 / Blog

Leading identity confirmation provider HooYu has partnered with bookmaker Betfred. In late April, Betfred went live with a new customer sign-up journey using the HooYu Identify platform after a review following the new age verification requirements from the UK Gambling Commission.  Betfred already had strong...

NatWest launches its new digital account opening journey, powered by HooYu Identify

19th September 2019 / Blog

Earlier this year NatWest took the covers off their new current account opening process that they have launched in conjunction with HooYu.  The new NatWest customer on-boarding journey using HooYu Identify was successfully piloted for nearly a year with over...

Whitepaper: The 5 challenges of Business Client On-Boarding and Customer Due Diligence

21st August 2019 / Blog, Whitepaper

Our latest whitepaper, in partnership with Consult Hyperion, explores five key challenges of business client on-boarding & customer due diligence and what solutions are available to business client on-boarding. Download our whitepaper to find out: How regulated firms go about on-boarding...

On-demand webinar: Onboard FX customers faster with more robust KYC

20th August 2019 / Blog

The biggest challenge FOREX and CFD organisations face is onboarding traders quickly and effectively. Traders don’t want to sign up and then have to email documents and possibly wait up to a week before they can deposit and start trading. HooYu...