Fraud Prevention

HooYu Identify is frequently used to verify customer identity when e-commerce sites use a risk engine to identify suspicious and high-risk transactions.

Prevent chargebacks and beat card fraudsters with the range of HooYu identity technologies

E-commerce sites want to maximise the orders they can fulfil, yet when a transaction is classed as high-risk they need to build further confidence that the customer is who they say they are. HooYu Identify will seamlessly use a range of identity verification tools to check that there is no card fraudster hiding behind the transaction.

Global Identity Confirmation Service

Our transactions are screened in real-time with HooYu Identify to ensure that the customer has given us a real name and address and date of birth.

Leading UK Retailer

HooYu Identify will first check databases to confirm that the name, address, and date of birth is real and correct. Where there is no match or only a thin match to the databases, HooYu can deploy an analysis of the customers digital footprint from FacebookLinkedIn or PayPal to determine if the customer is who they say they are. For very high-risk or high value orders, HooYu Identify can be deployed to gather a customer driving licence or passport and authenticate that document to further prove customer identity.

If you want to learn more about the HooYu identity fraud prevention solution, please get in touch for a demo.

Easily prevent card not present fraud

How it works desktop How it works mobile

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HooYu Identify Resources

HooYu win Best Presentation at the Compare the Market partnership event.

18th September 2019 / Blog

The HooYu team recently enjoyed a hugely productive and successful day at Compare the Market partnership event. The HooYu team was invited to join the event, with the objective of working alongside the Compare the Market product teams, to “think big” and...

HooYu chosen to join the NICE Actimize X-Sight Marketplace for preventing financial crime

10th September 2019 / Blog

NICE Actimize, the leader in autonomous financial crime management, today announced that they have recruited HooYu to join their financial crime prevention ecosystem designed to assist financial services organisations to evaluate and source new financial crime prevention solutions. Technology providers such as HooYu that...

Betfred smoothes the customer onboarding process after delivering new KYC journey with HooYu

25th September 2019 / Blog

Leading identity confirmation provider HooYu has partnered with bookmaker Betfred. In late April, Betfred went live with a new customer sign-up journey using the HooYu Identify platform after a review following the new age verification requirements from the UK Gambling Commission.  Betfred already had strong...

On-demand webinar: Onboard FX customers faster with more robust KYC

20th August 2019 / Blog

The biggest challenge FOREX and CFD organisations face is onboarding traders quickly and effectively. Traders don’t want to sign up and then have to email documents and possibly wait up to a week before they can deposit and start trading. HooYu...

Cards on the table – how are gambling operators dealing with Source of Funds?

2nd August 2019 / Blog

Online gambling operators falling foul of AML and responsible gambling requirements seems to be a recurring news item in the press at the moment. In fact, only last week, the UK Gambling Commission handed down a fine in excess of £5 million. A...