Fraud Prevention

HooYu Identify is frequently used to verify customer identity when e-commerce sites use a risk engine to identify suspicious and high-risk transactions.

Prevent chargebacks and beat card fraudsters with the range of HooYu identity technologies

E-commerce sites want to maximise the orders they can fulfil, yet when a transaction is classed as high-risk they need to build further confidence that the customer is who they say they are. HooYu Identify will seamlessly use a range of identity verification tools to check that there is no card fraudster hiding behind the transaction.

Global Identity Confirmation Service

Our transactions are screened in real-time with HooYu Identify to ensure that the customer has given us a real name and address and date of birth.

Leading UK Retailer

HooYu Identify will first check databases to confirm that the name, address, and date of birth is real and correct. Where there is no match or only a thin match to the databases, HooYu can deploy an analysis of the customers digital footprint from FacebookLinkedIn or PayPal to determine if the customer is who they say they are. For very high-risk or high value orders, HooYu Identify can be deployed to gather a customer driving licence or passport and authenticate that document to further prove customer identity.

If you want to learn more about the HooYu identity fraud prevention solution, please get in touch for a demo.

Easily prevent card not present fraud

How to prove customer identity for high-risk card transactions

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Scoring

HooYu Identity Scoring

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HooYu Identify Resources

Winners – The RemTech awards

25th July 2019 / Blog

At HooYu we help a wide range of organisations to make sure that their customers are who they say they so they can safely on-board and start transacting with them. Unsurprisingly many of our clients come from regulated sectors such...

NatWest launches its new digital account opening journey, powered by HooYu Identify

20th June 2019 / Blog

This week NatWest took the covers off their new current account opening process that they have launched in conjunction with HooYu.  The new NatWest customer on-boarding journey using HooYu Identify been successfully piloted with over 60,000 customers so far, with fraudulent applications dropping significantly during...

Business banking cannot be disrupted without digital in onboarding

18th June 2019 / Blog

Most headlines around fintech disruption focus on consumer-facing services, such as digital mobile only banking or money transfer services. Consumer services, after all, resonate with the public—it’s easier to tell a story about a new peer-to-peer money transfer service with consumer branding than a...

Age verification

UK age verification is flawed, and regulators need a technology wake-up call

14th June 2019 / Blog

Age verification isn’t new: we encounter it daily, whether ticking a box to say that we’re over 13 when signing-up to social media platforms or presenting ID if we’re buying alcohol or opting for the gorier or more risqué choices at a cinema. Thanks...

Watch our interview with Mike Moate, CTO of Countingup

11th June 2019 / Blog

We recently sat down with Mike Moate, the CTO of digital challenger bank Countingup, to talk about Countingup, the key challenges they face, and how HooYu helps power their customer on-boarding and Customer Due Diligence process. To find out more...