Fraud Prevention

HooYu Identify is frequently used to verify customer identity when e-commerce sites use a risk engine to identify suspicious and high-risk transactions.

Prevent chargebacks and beat card fraudsters with the range of HooYu identity technologies

E-commerce sites want to maximise the orders they can fulfil, yet when a transaction is classed as high-risk they need to build further confidence that the customer is who they say they are.

HooYu Identify will seamlessly use a range of identity verification tools to check that there is no card fraudster hiding behind the transaction.

Global Identity Confirmation Service

Our transactions are screened in real-time with HooYu Identify to ensure that the customer has given us a real name and address and date of birth.

Leading UK Retailer

HooYu Identify will first check databases to confirm that the name, address, and date of birth is real and correct. Where there is no match or only a thin match to the databases, HooYu can deploy an analysis of the customers digital footprint from FacebookLinkedIn or PayPal to determine if the customer is who they say they are.

For very high-risk or high value orders, HooYu Identify can be deployed to gather a customer driving licence or passport and authenticate that document to further prove customer identity.

If you want to learn more about the HooYu identity fraud prevention solution, please get in touch for a demo.

Easily prevent card not present fraud

How to prove customer identity for high-risk card transactions

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Scoring

HooYu Identity Scoring

HooYu is trusted by the following brands

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HooYu Identify Resources

Debit Card payments overtake cash transactions for the first time in the UK, bringing further fraud prevention challenges.

20th June 2018 / Blog

In 2017 card payments totalled £13.2bn, overtaking for the first time the payments in cash at £13.1bn. Dynamics driving this surge include NFC tap & go technology that has been adopted not just by young early adopters by also by...

How to use digital footprints and global ID documents to verify crypto customers from all over the world

27th March 2018 / Blog

Despite recent volatilities, cryptocurrencies are growing in popularity as an asset class to a wide range of society. As the volumes of customers dipping their toe into crypto has exponentially grown, crypto exchanges and wallets now have to answer the...

How your customers’ digital footprints help with KYC compliance

27th September 2016 / Blog

In today’s digital age there’s a new wealth of data ready to be mined, analysed and referenced to help prove customer identity and achieve KYC compliance.  Courtesy of how we all shop, bank, chat, post and meet online, every day...

In an age of data breach, is it time to go beyond traditional database checks to prove customer identity?

17th October 2017 / Blog

Nearly two months after the Equifax data breach, the true extent of data stolen by hackers is emerging. In the meantime at HooYu Identify, we’ve been seeing more of our clients asking to use both the traditional database checks and...

Know Your Customers: verify & accept more customers with HooYu

9th October 2016 / Blog

HooYu Identify has been designed as a unique identity confirmation platform to help financial services brands easily and quickly complete Customer Due Diligence checks.  Our clients tell us that in the UK, they are only able to verify circa 70%...