Age Verification

HooYu uses a unique combination of identity techniques such as database checks, ID document validation, proof of address checks and digital footprint analysis to verify age

Meet social responsibility requirements by age verifying your customers

Online gambling and ecommerce sites selling age sensitive products use HooYu Identify to complete age verification checks. We work with our clients to deliver a seamless digital journey using our range of identity technologies such as database checks, ID document validation, proof of address checks and digital footprint analysis.

Global Identity Confirmation Service

HooYu has helped us ensure age and identity verification compliance whilst delivering smooth global customer on-boarding.


HooYu Identify offers a seamless process where age and identity is first checked against our range of identity databases. If the customer can’t be verified against databases, then the customer is guided to take a selfie, take a photo of their ID document, and if required, take a photo of a proof of address document.

HooYu Identify will then produce a report to confirm that the customer age and identity has been verified and our clients can confidently transact with that customer.

Easily check customer age and identity

Multiple ways to check customer age

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Scoring

HooYu Identity Scoring

HooYu is trusted by the following brands

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HooYu Identify Resources

NatWest launches its new digital account opening journey, powered by HooYu Identify

20th June 2019 / Blog

This week NatWest took the covers off their new current account opening process that they have launched in conjunction with HooYu.  The new NatWest customer on-boarding journey using HooYu Identify been successfully piloted with over 60,000 customers so far, with fraudulent applications dropping significantly during...

Watch our interview with Mike Moate, CTO of Countingup

11th June 2019 / Blog

We recently sat down with Mike Moate, the CTO of digital challenger bank Countingup, to talk about Countingup, the key challenges they face, and how HooYu helps power their customer on-boarding and Customer Due Diligence process. To find out more...

On-demand webinar: How To Get Ready For The UK Gambling Commissions New UK Age Verification Regulations

29th April 2019 / Blog, Webinar

The latest UK Gambling Commission Licence Conditions and Codes of Practice (LCCP) has introduced some key changes to the age and identity verification requirements for operators. Catch-up on our latest webinar, in partnership with SBC News, to learn more about the...

On-demand Webinar: How to improve business client on-boarding success rates

26th April 2019 / Blog, Webinar

In partnership with Consult Hyperion, HooYu has explored the five key challenges of business client on-boarding. Catch-up on our recent webinar where we discuss the challenges faced and the solutions, such as: How regulated firms go about on-boarding a business clientFive factors that make business...