Age Verification

HooYu uses a unique combination of identity techniques such as database checks, ID document validation, proof of address checks and digital footprint analysis to verify age

Meet social responsibility requirements by age verifying your customers

Online gambling and ecommerce sites selling age sensitive products use HooYu Identify to complete age verification checks.

We work with our clients to deliver a seamless digital journey using our range of identity technologies such as database checks, ID document validation, proof of address checks and digital footprint analysis.

Global Identity Confirmation Service

HooYu enables us to check customer age and identity to prevent underage gambling

Leading Casino Operator

HooYu Identify offers a seamless process where age and identity is first checked against our range of identity databases.

If the customer can’t be verified against databases, then the customer is guided to take a selfie, take a photo of their ID document, and if required, take a photo of a proof of address document.

HooYu Identify will then produce a report to confirm that the customer age and identity has been verified and our clients can confidently transact with that customer.

Easily check customer age and identity

Multiple ways to check customer age

Customer Registration

Customer Registration

No Match to Identity Database Checks

No Match to Identity Database Checks

HooYu Integrated into your site

HooYu Integrated into your site

Your customers' identity is checked

Your customers' identity is checked

Customer Accepted

Customer Accepted

HooYu Identity Scoring

HooYu Identity Scoring

HooYu is trusted by the following brands

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HooYu Identify Resources

Did you miss our webinar on how to reduce KYC abandonment in the gaming industry?

4th May 2018 / Blog

During our recent webinar we discussed how gaming operators from across the world can reduce customer abandonment. We also highlighted the key tactics operators can use to increase KYC KPI’s at the point of registration, deposit or payout. Catch-up and listen...

Gambling Commission calls on firms to do more to improve consumer welfare

26th May 2018 / Blog

In a new report published by the Gambling Commission gambling firms have been given a “Call to action” over their attitude to consumer welfare. The head of the regulator Neil McArthur has said; “Not enough is being done” and that “Companies can do a lot...

Private: HooYu, the new approach to customer ID verification

23rd May 2016 / Blog

We’re happy to announce that today is launch day, so welcome to HooYu!  For the last ten months we’ve been busy building a new identity platform to address the challenges and failings in the world of customer identity verification. The team...

How online gaming is becoming a soft target for fraudsters

19th May 2017 / Blog

The online gaming industry is in its infancy but is an industry that is worth millions of pounds, so it isn't that surprising to learn that online gaming is an emerging sector that is being targeted by fraudsters. In 2011, Sony...

The number of ‘money mules’ among young people doubles, so how can HooYu Investigate help spot suspicious mule patterns?

4th December 2017 / Blog

A new study from Cifas has revealed that 75% of young people have been used as ‘money mules’ to transfer the proceeds of crime by others in and out of their bank accounts. The study found that from January to...