HooYu Identify

A global identity service to give you the confidence to know who you're dealing with, to prevent fraud and financial crime

Global Identity confirmation by combining digital footprint analysis, automated ID document verification and biometric comparison.

We blend traditional methods of customer verification such as database checks (where available) and PEPS/Sanctions screening with ID document validation, digital footprint analysis, geo-location and facial biometrics. In today’s age of data breach, running a database search is no longer the defence that it used to be. HooYu is designed to assess your customer’s identity using real-time inputs provided by the user themselves, including digital footprints, selfies and ID document images.

How HooYu Works

How HooYu Identify works

How HooYu Identify Works

1.

The customer takes a selfie with their mobile or web cam, shares their social media or online account details and takes a picture of their ID document

2.

HooYu completes a biometric facial verification, extracts and scores identity information from the user’s online identity and ID documents and authenticates their ID documents

3.

Identity attributes are cross-referenced, matched and scored against each other to drive an overall identity confirmation score

4.

HooYu generates an identity confirmation report showing how many sources confirm the customer’s identity attributes such as Name, Address, Date of Birth so you can confidently transact with your customer

Identity Score

HooYu is unique in that we generate an identity confidence score based on cross-referencing the identity attributes gleaned from the sources that are provided.

Problems that we solve with HooYu Identify

HooYu Identify Resources

Catch-up on our webinar: Fintech KYC technology report – how do you measure up?

11th December 2018 / Blog

During our recent webinar we discussed the latest findings from our Prepaid Fintech KYC report, in partnership with PIF (Prepaid International Forum), sharing insight into how the prepaid and fintech sector approaches it’s commitments to KYC obligations. Get a copy of...

New report – How Prepaid & Fintech firms are striving to get the balance right between compliance & convenience

15th November 2018 / Blog

HooYu working in collaboration with the Prepaid International Forum (PIF) has released a new report sharing industry stats on how the prepaid fintech sector is approaching KYC regulations. The report addresses the identity fraud challenges faced by the industry how as...

Loyalty Points Redemption Fraud – HooYu wins Loyalty Fraud Prevention Association Lion’s Den

12th November 2018 / Blog

Loyalty fraud is one of the fastest growing frauds yet preventing it is often not as high up the priority list as preventing fraudsters using stolen card details to purchase an airline ticket. Additionally, given that there is no new revenue...

Why Crypto shouldn’t cry about AMLD5!

19th October 2018 / Blog

Bitcoin and other cryptocurrencies are designed to be anonymous, so it can come as a shock to users that find out when they sign-up to a wallet, trading account or exchange when they are asked to provide proof of their...

Suits Me Adopts HooYu Identify

9th October 2018 / Blog

Suits Me, the hassle free alternative to traditional banking, adopts HooYu ID Document validation & digital footprint verification to enhance application process.   - Suits Me is an innovative banking solution designed specifically for temporary agency and migrant workers. - HooYu provides Suits...

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