HooYu Identify

A global identity service to give you the confidence to know who you're dealing with, to prevent fraud and financial crime

Global Identity confirmation by combining digital footprint analysis, automated ID document verification and biometric comparison.

We blend traditional methods of customer verification such as database checks (where available) and PEPS/Sanctions screening with ID document validation, digital footprint analysis, geo-location and facial biometrics. In today’s age of data breach, running a database search is no longer the defence that it used to be. HooYu is designed to assess your customer’s identity using real-time inputs provided by the user themselves, including digital footprints, selfies and ID document images.

How HooYu Works

How HooYu Identify works

How HooYu Identify Works

1.

The customer takes a selfie with their mobile or web cam, shares their social media or online account details and takes a picture of their ID document

2.

HooYu completes a biometric facial verification, extracts and scores identity information from the user’s online identity and ID documents and authenticates their ID documents

3.

Identity attributes are cross-referenced, matched and scored against each other to drive an overall identity confirmation score

4.

HooYu generates an identity confirmation report showing how many sources confirm the customer’s identity attributes such as Name, Address, Date of Birth so you can confidently transact with your customer
Identity Score

HooYu is unique in that we generate an identity confidence score based on cross-referencing the identity attributes gleaned from the sources that are provided.

Problems that we solve with HooYu Identify

HooYu Identify Resources

GiG signs deal with HooYu to smooth KYC at all points of the customer lifecycle

5th October 2019 / Blog

Leading identity confirmation provider HooYu has signed a deal with leading iGaming operator and technology provider, Gaming Innovation Group (GiG) to help smooth KYC at all points of the customer lifecycle. GiG offer a range of technology and platform solutions to igaming operators as well as...

Betfred smoothes the customer onboarding process after delivering new KYC journey with HooYu

25th September 2019 / Blog

Leading identity confirmation provider HooYu has partnered with bookmaker Betfred. In late April, Betfred went live with a new customer sign-up journey using the HooYu Identify platform after a review following the new age verification requirements from the UK Gambling Commission.  Betfred already had strong...

NatWest launches its new digital account opening journey, powered by HooYu Identify

19th September 2019 / Blog

Earlier this year NatWest took the covers off their new current account opening process that they have launched in conjunction with HooYu.  The new NatWest customer on-boarding journey using HooYu Identify was successfully piloted for nearly a year with over...

Business banking cannot be disrupted without digital in onboarding

18th June 2019 / Blog

Most headlines around fintech disruption focus on consumer-facing services, such as digital mobile only banking or money transfer services. Consumer services, after all, resonate with the public—it’s easier to tell a story about a new peer-to-peer money transfer service with consumer branding than a...

Age verification

UK age verification is flawed, and regulators need a technology wake-up call

14th June 2019 / Blog

Age verification isn’t new: we encounter it daily, whether ticking a box to say that we’re over 13 when signing-up to social media platforms or presenting ID if we’re buying alcohol or opting for the gorier or more risqué choices at a cinema. Thanks...

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