HooYu Identify

A global identity service to give you the confidence to know who you're dealing with, to prevent fraud and financial crime

Global Identity confirmation by combining digital footprint analysis, automated ID document verification and biometric comparison.

We blend traditional methods of customer verification such as database checks (where available) and PEPS/Sanctions screening with ID document validation, digital footprint analysis, geo-location and facial biometrics. In today’s age of data breach, running a database search is no longer the defence that it used to be. HooYu is designed to assess your customer’s identity using real-time inputs provided by the user themselves, including digital footprints, selfies and ID document images.

How HooYu Works

How HooYu Identify works

How HooYu Identify Works

1.

The customer takes a selfie with their mobile or web cam, shares their social media or online account details and takes a picture of their ID document

2.

HooYu completes a biometric facial verification, extracts and scores identity information from the user’s online identity and ID documents and authenticates their ID documents

3.

Identity attributes are cross-referenced, matched and scored against each other to drive an overall identity confirmation score

4.

HooYu generates an identity confirmation report showing how many sources confirm the customer’s identity attributes such as Name, Address, Date of Birth so you can confidently transact with your customer
Identity Score

HooYu is unique in that we generate an identity confidence score based on cross-referencing the identity attributes gleaned from the sources that are provided.

Problems that we solve with HooYu Identify

HooYu Identify Resources

Our 2019 Predictions

31st January 2019 / Blog

What the biggest issues and trends in the identity space will be throughout 2019?   In 2019 we expect to see companies continue to obsess about the digital customer journey. This trend, led by innovative fintechs, has now filtered to all types...

Download our Compliance Guide to the 5th Money Laundering Directive

23rd January 2019 / Blog

How will 5MLD impact customer on-boarding and customer due diligence? There is only one year to go until the 5th Money Laundering Directive must be enacted by national regulations. The EU Fifth Anti-Money Laundering Directive brings significant changes to the requirements on...

Catch-up on our webinar: Fintech KYC technology report – how do you measure up?

11th December 2018 / Blog

During our recent webinar we discussed the latest findings from our Prepaid Fintech KYC report, in partnership with PIF (Prepaid International Forum), sharing insight into how the prepaid and fintech sector approaches it’s commitments to KYC obligations. Get a copy of...

New report – How Prepaid & Fintech firms are striving to get the balance right between compliance & convenience

15th November 2018 / Blog

HooYu working in collaboration with the Prepaid International Forum (PIF) has released a new report sharing industry stats on how the prepaid fintech sector is approaching KYC regulations. The report addresses the identity fraud challenges faced by the industry how as...

Loyalty Points Redemption Fraud – HooYu wins Loyalty Fraud Prevention Association Lion’s Den

12th November 2018 / Blog

Loyalty fraud is one of the fastest growing frauds yet preventing it is often not as high up the priority list as preventing fraudsters using stolen card details to purchase an airline ticket. Additionally, given that there is no new revenue...

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