Global Identity confirmation by combining digital footprint analysis, automated ID document verification and biometric comparison.
We blend traditional methods of customer verification such as database checks (where available) and PEPS/Sanctions screening with ID document validation, digital footprint analysis, geo-location and facial biometrics. In today’s age of data breach, running a database search is no longer the defence that it used to be. HooYu is designed to assess your customer’s identity using real-time inputs provided by the user themselves, including digital footprints, selfies and ID document images.
How HooYu Identify works
The customer takes a selfie with their mobile or web cam, shares their social media or online account details and takes a picture of their ID document
HooYu completes a biometric facial verification, extracts and scores identity information from the user’s online identity and ID documents and authenticates their ID documents
Identity attributes are cross-referenced, matched and scored against each other to drive an overall identity confirmation score
HooYu generates an identity confirmation report showing how many sources confirm the customer’s identity attributes such as Name, Address, Date of Birth so you can confidently transact with your customer
HooYu is unique in that we generate an identity confidence score based on cross-referencing the identity attributes gleaned from the sources that are provided.
Problems that we solve with HooYu Identify
HooYu Identify helps businesses to create a frictionless digital customer journey to minimise account opening abandonment and maximise conversion at customer registration, whilst meeting KYC compliance requirements.
Know Your Customer
HooYu Identify helps regulated businesses to identify and verify their customer’s identity using a range of global identity technologies to confirm name, date of birth and address.
Businesses offering age-sensitive products use HooYu Identify to confirm that their customer is of legal age using tools such as database checks, identity document validation or digital footprint analysis.
As identity fraud and data breaches become more common, fraudsters are harder to detect. HooYu Identify uses tools such as digital footprint analysis, geo-location, facial biometrics and fraud rule engines to make sure that customers are who they say they are.
Customer Due Diligence Remediation
Many financial institutions are using the range of HooYu identity verification technologies to help manage re-verification of their existing customer base before they are fined by regulators for inadequate Anti-Money Laundering controls.
Card Not Present Fraud Prevention
Online retailers that need an invisible and frictionless process to check customer identity on high-risk or suspicious transactions use HooYu Identify to confirm customer name, address and date of birth, so they can prevent card fraud and approve orders from legitimate customers.
Peer-To-Peer Identity Confirmation
In today’s digital age, people are often forced to take trust for granted. HooYu Identify offers people a peer-to-peer identity verification service to give confidence the person they’re dealing with is who they say they are, whilst respecting data protection & privacy.