Esports betting platform Luckbox has announced a partnership with leading ID verification specialist HooYu.  Luckbox is an innovative and immersive platform that allows players to bet on esports and as a regulated gambling operator, they comply with strict age verification and anti-money laundering requirements.

HooYu has been selected to provide Luckbox with the HooYu Identify solution, to verify customer age and identity.

Luckbox has been awarded a full gambling licence in the Isle of Man – among the world’s strictest jurisdictions – and aims to serve esports fans across the world. Luckbox is preparing for launch in April and the deal with HooYu is an important milestone for the innovative esports betting start-up.

Luckbox Chief Operating Officer Quentin Martin said, “From day one, we’ve made integrity, player security and doing things right among of our top priorities at Luckbox. Nowhere are these values more important than the customer onboarding process which is why we chose HooYu to help us ensure age and identity verification compliance whilst delivering smooth global customer onboarding.

The esports betting industry has long been plagued by shady operators acting with little or no regard for the rules or the safety of their players. This problem has been particularly acute regarding underage gambling – too many esports betting sites have allowed underage players to gamble and this is clearly unacceptable and something that needs to stop.

Thankfully, things are changing and Luckbox is proud to be among the operators leading the shift that will help legitimate operators, players and the wider esports industry.”

HooYu Marketing Director, David Pope said, “The emergence of specialist esports operators like Luckbox is evidence of continuing innovation in the online gambling industry. Luckbox is the latest operator to sign-up to our age and identity verification solutions, this is another sign that the industry is moving in the right direction and that player protection and social responsibility is front and centre.”   

Luckbox is creating a unique, esports-dedicated platform, which is being built by an in-house development team and will allow fans to bet on CSGO, Dota 2, League of Legends and other esports.