Press Release:


easyMoney has partnered with Leading identity confirmation provider HooYu to increase the speed and success rate for investors.


London, – September 4th, 2018 – Leading identity confirmation provider HooYu has announced it is partnering with easyMoney to verify customer identity and maximise the speed and success rate for customers wanting to invest via their platform.

easyMoney have launched a range of “innovative finance” ISA’s, these contain peer-to-peer (P2P) loans where lenders are matched online with borrowers, cutting out the banks and offer substantially higher interest than currently available via traditional ISA’s.

HooYu was chosen by easyMoney to be deployed during the account opening process to prove that investors are who they say they are, whilst ensuring compliance with Anti Money Laundering regulations. easyMoney selected HooYu Identify due to its unique blend technologies that help streamline the investors account opening experience.

Andrew de Candole CEO for easyMoney commented, “Just as easyJet revolutionised European air travel 23 years ago, easyMoney is looking to shake up the ISA market. It aims to make quality financial products more accessible to everyone. One part of making these products accessible as possible is by making sure we can onboard customers as easily as possible with minimal friction, HooYu Identify enables us to do this.”

David Pope, Marketing Director at HooYu, commented, “easyMoney is shaking up the investment market and at HooYu we pride ourselves with providing a truly innovative identity confirmation service. HooYu Identify is the first identity platform to combine and blend new identity technologies such as digital footprint analysis, online ID document validation and facial biometrics with traditional database checks and PEPS and Sanctions screening.”

Contact: Simon Kelman / 0207 909 2151 /